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Captro — Never Miss Another Lead | AI for Service Businesses
Hero
For HVAC, Plumbing, Roofing & Service Businesses
Stop Losing $10,000+/Month to Missed Calls and Slow Follow‑Ups
78% of customers hire the first business that calls them back. Right now, your leads are calling your competitor because nobody picked up.
Captro answers every call and follows up in under 60 seconds — 24/7 — so you never lose another job.
Hire a $3,500/mo receptionist or let AI do it for $18/day
No contracts. Cancel anytime. If we miss our performance targets, you don't pay full price.
Stats:
- 21× — Higher close rate responding in under 5 min
- < 60s — Average lead response time
- 24/7 — Every call answered, even at 2 AM
The Problem
You already know these problems exist. Here's what they're actually costing you.
Every missed call, every slow follow-up, every after-hours inquiry that goes to voicemail — that's revenue walking straight to your competitor.
62% of calls go unanswered
Every one is revenue lost to your competitor. You're on a job, on another call, or it's after hours. 85% of those callers never call back — they call the next company on Google.
17+ hrs average form response time
Leads gone before you even see them. Someone fills out your web form at 9pm Sunday. You see it Monday afternoon. By then they've booked with someone faster.
40% of leads come after hours
Revenue lost while you sleep. Broken furnaces, burst pipes, and fender benders don't wait until Monday. If you're not available at 11pm, your competitor is.
21× — Leads contacted within 5 minutes are 21 times more likely to convert than those contacted after 30 minutes. Speed isn't a nice-to-have — it's the whole game.
See It Work
Watch a lead get booked at 11:47 PM — while the owner was asleep
Before Captro: voicemail. After Captro: booked appointment right away. This is real — not a mockup.
Video demo available on the live site (1 min 35 sec).
How It Works
Pick your industry. Watch it happen.
Every scenario below is a real job you would have lost. Watch the AI save it.
Industries covered: HVAC, Auto Dealer, Concrete, Decks, Contractor
Scenario 1: HVAC — 11:47pm, someone's furnace is broken
- 11:47:12 PM [Web Form] — Sarah submits a form: "Furnace making a loud banging noise, need someone ASAP"
- 11:47:18 PM — 6 sec [SMS] — AI texts Sarah: "Hi Sarah! Thanks for reaching out to Comfort Air. We see your furnace issue — calling you now."
- 11:47:48 PM — 36 sec [AI Calls Sarah] — Sarah's phone rings. AI: "Hi Sarah, I'm an AI assistant from Comfort Air. You submitted a request about your furnace — tell me more?"
- 11:49:30 PM — 2 min [Qualification] — AI confirms residential, checks urgency: "A tech is available tomorrow at 8:30am — would that work?" Sarah says yes.
- 11:49:35 PM [Booked + Confirmed] — Appointment booked. Sarah gets SMS confirmation. Owner gets notified: "New appt — Sarah M., furnace repair, tomorrow 8:30am." Owner was asleep.
- 10 min later [SMS AGENT] — Sarah texts back: "Actually, can we do 9am instead of 8:30?" AI responds: "Absolutely — I've moved you to 9am. See you tomorrow, Sarah!" Calendar updated automatically.
Scenario 2: Auto Dealer — Saturday 8:15pm, someone wants to buy a truck
- 8:15:04 PM [Web Form] — Mike fills out a form: "Interested in the 2024 F-150 XLT, still available?"
- 8:15:11 PM — 7 sec [SMS] — AI: "Hey Mike! The F-150 XLT at Main Street Motors — calling you now."
- 8:15:42 PM — 38 sec [AI Calls] — AI: "That one's still available. Would you like a test drive?" Confirms trade-in, budget.
- 8:17:25 PM [Booked] — Test drive booked. Sales manager gets: "Hot lead — Mike R., F-150, Monday 4pm, has trade-in." Showroom was closed.
- 15 min later [SMS AGENT] — Mike texts: "Can you send me the specs on that F-150?" AI responds with a link to the vehicle listing, plus the sales rep's direct line. Mike's even more excited for Monday.
Scenario 3: Concrete — Tuesday 2:30pm, you're pouring a pad
- 2:31:04 PM [Missed Call] — Lisa calls. You're mid-pour — can't answer. Forwards to AI after 3 rings.
- 2:31:06 PM — 2 sec [AI Answers] — "Hi, thanks for calling Premier Concrete." Lisa wants a driveway quote.
- 2:33:15 PM [Qualification] — AI asks size, surface, timeline. Lisa: "40 feet, asphalt, before fall."
- 2:33:40 PM [Booked] — Estimate booked: "Lisa K., driveway ~40ft, Thursday 10am." You finish the pour.
- 5 min later [SMS AGENT] — Lisa gets an SMS summary: "Thanks for calling Premier Concrete! Your estimate appointment is Thursday at 10am. Reply here to reschedule or ask questions anytime." Lisa saves your number.
Scenario 4: Decks — Sunday 7:45pm, homeowner wants a new deck
- 7:45:08 PM [Web Form] — James requests a quote: "14x20 composite deck with stairs."
- 7:45:15 PM — 7 sec [SMS] — AI: "We'd love to help with your deck — calling you now."
- 7:45:51 PM — 43 sec [AI Calls] — AI asks height, railing, permits. James: "Ground level, aluminum, no permit yet."
- 7:47:35 PM [Booked] — Site visit booked: "James T., 14x20 composite, Wednesday 5pm." You were watching the game.
- 20 min later [SMS AGENT] — James texts: "What composite brands do you work with?" AI responds with Trex and TimberTech details plus a link to your portfolio page. James is sold before the site visit.
Scenario 5: General Contractor — Wednesday 9:15am, you're on scaffolding
- 9:15:22 AM [Missed Call] — Rachel calls about a kitchen reno. You're with the framing crew.
- 9:15:28 AM [AI Answers] — "Thanks for calling Ace Renovations." Full gut, 200 sqft, no design, 3 months.
- 9:17:50 AM [Booked] — Consultation booked: "Rachel W., full kitchen reno, Friday 11am." Captured 20 feet up on scaffolding.
- 8 min later [SMS AGENT] — Rachel gets an SMS summary with the consultation details. She replies: "Can you send me examples of kitchen renovations you've done?" AI sends a link to your project gallery.
That's a booked appointment. While you were sleeping, on a job, or at dinner. No staff. No app. No effort.
Every Channel. One System.
Three ways leads reach you. Zero ways they fall through the cracks.
Works with your existing phone number on any carrier. We add a simple call forward — when you can't pick up, AI handles it. No new hardware. No software to learn. Fully reversible.
⚡ Speed-to-Lead Callback
21× more likely to convert. Your web leads go cold in 5 minutes. Captro calls them back in under 60 seconds. They get a text in under 15 seconds, then AI calls them back while they're still on your site, still thinking about you.
- Instant SMS acknowledgment (<15 sec)
- Outbound AI call in under 60 seconds
- Qualifies the lead and books into your calendar
- Works with any form platform or CMS
- Fully TCPA/CASL compliant — consent handled
📞 24/7 AI Phone Answering
85% of missed callers never call back. Captro answers every call, every time — even at 2am. Your receptionist still answers first during the day. AI catches everything she misses.
- Answers within 3 rings when you can't
- Trained on your services, pricing & FAQs
- Emergency detection & instant owner alerts
- Graceful human handoff when needed
- Owner gets SMS summary of every call
💬 SMS AI Agent
A second AI brain for your business. Most leads won't call twice. But they will text back. Captro handles every conversation autonomously. After every call, it sends the lead a summary with your info in writing. Leads can even reschedule or cancel appointments over text at 2am.
- Post-call SMS summaries & confirmations
- Full two-way AI text conversations
- Books, reschedules & cancels via text
- Sends links, forms, directions automatically
- Missed call text-back in <30 seconds
- Opt-out handling built in (Reply STOP)
White-Glove Installation
We install it. You do nothing.
Most AI tools take 20+ hours to set up yourself. We do it in 10 days while you run your business. No software to learn. No dashboards to manage. No prompts to write.
01 — Discovery Call
30-minute call to learn your business — services, pricing, FAQs, calendar, how you want leads handled.
02 — We Build Everything
We train the AI on your business, configure SMS, speed-to-lead, calendar integration, and compliance.
03 — Go Live in 10 Days
We test 20+ scenarios end-to-end. You set up call forwarding with one quick dial code. Then we flip the switch.
Your total time: ~1 hour. That's it.
The Real Cost
What you're already paying for slow response
- Full-time Receptionist: $3,500+/mo — Works 9–5 only.
- Answering Service: $300–$800/mo — Takes messages. Can't book.
- DIY AI Tools: $95–$270/mo — Inbound only. No callback. You set it up.
- Lost Leads: $3K–$10K/mo — 62% unanswered.
Captro costs $18/day. Most clients choose Complete at $547/mo — that's $18/day for two AI agents working 24/7.
Simple Pricing
Less than a part-time hire. Works 24/7.
We onboard 5 new clients per month — each install takes 10 days of hands-on work.
ROI Callout: One missed furnace call at 11pm = a $1,200 job gone. That single job pays for two months of Complete. Right now, those jobs are going to voicemail.
Core — $397/mo ($13/day)
24/7 AI Phone Answering. $1,050/mo value.
AI voice answering only — no SMS, no outbound callbacks.
- 24/7 AI phone answering
- AI qualifies leads on every call
- Appointment booking (voice)
- Emergency detection & routing
- Owner notifications (SMS + email)
- Custom AI knowledge base
- Weekly performance report
Not included: No speed-to-lead callback, No SMS AI Agent, No call transcripts, No monthly optimization
Complete — $547/mo ($18/day) — Most Popular
AI Voice Agent + AI SMS Agent. $2,950/mo value.
Your phone AND your texts — fully automated.
- Everything in Core
- Speed-to-lead AI callback (<60s)
- SMS AI Agent — full two-way text conversations
- Missed call text-back (<30s)
- Post-call SMS summaries & confirmations
- Leads can reschedule/cancel via text
- TCPA/CASL compliance setup
- Call transcripts & summaries
Concierge — $1,197/mo ($40/day)
Everything + white-glove optimization. $5,250/mo value.
- Everything in Complete
- Monthly performance review call
- Call log analysis & AI tuning
- Priority same-day support
- Custom performance dashboard
- Quarterly growth strategy session
- Dedicated account manager
Setup: $500 — $0 for founding clients.
Included with every plan — no extra charge:
- Response Time Audit (Value: $250) — We mystery-shop your response time and show you where leads fall through.
- Compliance Setup (Value: $500) — TCPA/CASL audit, consent language, record-keeping — done for you.
- Custom AI Training (Value: $300) — AI trained on YOUR business — services, pricing, area, FAQs.
- Your Data, Forever (Priceless) — Cancel anytime — keep every lead, transcript, and conversation.
Plans starting at $397/mo. Month-to-month. Cancel with one email. Performance-backed guarantee.
The 'You Win or You Don't Pay' Guarantee
We take all the risk.
That's why we structured this so you literally cannot lose.
- Month-to-month from day one — no annual contracts, no cancellation fees, cancel with one email
- Performance-guaranteed — miss a metric? 25% off next month. Miss two? Next month free.
- Fully reversible — your phone goes back to how it was in 60 seconds
Performance Metrics:
- < 60s — Speed-to-lead callback (Complete + Concierge)
- 100% — Answer rate — every inbound call, 24/7
- < 30s — Missed call text-back response (Complete + Concierge)
- 99.5% — System uptime, every month
FAQ
Every objection you're thinking right now — answered
Q: Do I have to change my phone number?
A: No. Your number stays the same. We set up call forwarding on your existing Bell, Rogers, or Telus line. Your phone, your number, your carrier — nothing changes.
Q: Can I still answer the phone myself?
A: Absolutely. AI only picks up when you or your team can't. If you answer on the second ring, the AI never activates. It's a safety net, not a replacement.
Q: How does the speed-to-lead callback work?
A: When someone fills out your web form, they get a text within seconds, then AI calls them back in under 60 seconds. It qualifies them and books an appointment — at 2pm or 2am.
Q: Will people know they're talking to an AI?
A: Yes — the AI identifies itself at the start of every call. People care about getting helped immediately, not who's helping them.
Q: What's the difference between Core and Complete?
A: Core is 24/7 AI phone answering — every inbound call gets answered, leads get qualified, appointments get booked by voice. Complete adds speed-to-lead AI callback (web form → call in under 60 seconds) and the full SMS AI Agent — a second AI that handles all text communication, including two-way conversations, post-call summaries, rescheduling, and missed call text-back.
Q: What can the SMS AI Agent do?
A: It's a fully autonomous text-based assistant. After every call, it sends the lead an SMS summary. It holds full text conversations, answers questions, sends links, qualifies leads, books appointments, and lets customers reschedule or cancel via text — even at 2am.
Q: Why not just use a cheaper AI answering tool?
A: Most AI phone tools only answer inbound calls. They don't call web leads back in 60 seconds, don't text back missed calls, don't do 2-way SMS, and you set it all up yourself. We install the entire multi-channel system and manage it ongoing.
Q: $547/month seems expensive. How do I justify the cost?
A: Compare it to the alternatives: a full-time receptionist costs $3,500+/month and goes home at 5pm. A traditional answering service costs $300–$800/month and just takes messages — no booking, no callbacks. And doing nothing costs you $3,000–$10,000/month in lost leads. Captro costs $18/day and works 24/7. One extra booked job at $1,000 pays for Complete twice over. If you're not booking at least one extra job per month from leads you would have missed, we'll discount your bill until you are.
Q: Do I have to set anything up myself?
A: No. We handle 100% — AI training, phone forwarding, SMS, calendar, form integration, compliance. All we need is a 30-minute discovery call. Live in 10 days.
Q: What if the AI can't answer a question?
A: It hands off gracefully: "Let me have [owner] follow up directly." You get notified instantly. For emergencies, it triggers an urgent alert immediately.
Q: Is the outbound calling legal?
A: Yes — when set up properly, and we handle that. Web forms get proper consent language, we verify everything before activating.
Q: What happens after hours?
A: That's when this shines. Every call forwards to AI. Every web form triggers a callback. Leads get helped at 11pm Saturday the same as 10am Tuesday.
Q: Is this reversible?
A: 100%. Call forwarding is a standard carrier feature — turn it off in 10 seconds. Cancel anytime, no fees.
Q: What types of businesses is this for?
A: Any business that gets leads through website and phone and can't always answer. HVAC, plumbing, electrical, auto dealers, contractors, concrete, roofing, decks, real estate, landscapers, painters, and more.
Every hour you wait, leads are calling your competitor
Try the demo right now. We'll text and call your phone live — you'll experience the speed-to-lead callback, the AI answering, and the SMS follow-up. Then you decide.
We only onboard 5 businesses per month — limited spots available.
Live Demo
See it live. Your phone rings in under 60 seconds.
Fill out the form and we'll trigger a live demo call to your phone. No signup required. No credit card. No obligation.
Try the live demo →
© 2026 Captro.ai — AI lead response, installed in your business.
Captro — Free Response Time Audit
Content from captro.ai/audit
Find Out Exactly How Much Money Your Business Leaves on the Table Every Month
We call your business anonymously — exactly as a real prospect would. We submit your web forms and measure your response time. Then we show you the dollar amount you're bleeding.
The Problem
78% of customers hire the first business that responds. Are you first?
- 62% of calls go unanswered after hours
- 78% hire the first company that responds
- 5 min before a lead goes cold
How It Works — Three simple steps
- Submit your business info — Fill out the short form. Takes about 30 seconds.
- We mystery-shop your business — Our team calls your business, submits your web forms, and measures every response time.
- Get your revenue leak report — Within 48 hours, you'll receive a detailed report showing exactly where you're losing leads.
Everything included in your audit (Total value: $1,000 — FREE)
- After-hours call test (3 attempts) — $150
- Web form response time analysis — $100
- Personalized revenue leak report — $250
- Competitor response time comparison — $200
- Custom action plan to capture lost leads — $300
Audit Form Fields
Your Name, Business Name, Business Phone Number, Website URL, Industry, Email Address, Approximate monthly revenue (Under $20K / $20K–$50K / $50K–$150K / $150K–$500K / $500K+)
Audit FAQ
Q: Is this really free? What's the catch?
A: Yes, 100% free. We're building case studies. You get a valuable audit, we get a real-world example. Zero obligation.
Q: How long does the audit take?
A: Complete audit report within 48 hours. Mystery-shopping tests conducted within the first 24 hours.
Q: Will my customers know you're testing us?
A: No. We act like real potential customers — completely invisible to your team.
Q: What happens after I get my report?
A: Your report includes a custom action plan you can implement yourself. No obligation.
Q: What industries does this work for?
A: Any service business: HVAC, plumbing, electrical, roofing, landscaping, auto services, cleaning, general contractors, and more.
Get your free audit →